Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

In Good Company at FGI Awards

Red carpet? Check. Step and repeat. Check. Simon Doonan quipping about drag queens and pickles? Check. Yesterday the fashion industry recognized a few of its “rising stars” at the annual awards presentation put on by Fashion Group International. In awesome news that we didn’t expect, Rachel Shechtman was recognized on behalf of STORY as retail’s […]

Talking Shop: Uptown Girls

It takes a fresh coat of polish and a table at The East Pole to get us to the Upper East Side, but if we go for the food we stay for the company. With a strip of fashion power houses within walking distance (including the outposts of two women who consistently inspire us,) this […]

STORY Is Up for a FGI Rising Star Award!

Hollywood’s not the only industry that gets awarded this time of year. This week, Fashion Group International announced the finalists for its “Rising Star Awards,” a recognition of the industry’s emerging talent – from designers to retailers. And in exciting news, STORY founder Rachel Shechtman has been chosen as a finalist in the retail category […]

Talking Shop: Going Downtown

Come winter it feels like our sphere shrinks to a six block radius: coffee, bodega, and dry cleaner. So needing a break from our usual haunts (and some inspiration,) we decided it was time to get up and get out. First stop: Downtown. To inspire you to plot a course, we’ve located a few must-visits; […]

Long STORY Short: Coral and Tusk

Known for wildly imaginative decor objects, Coral and Tusk designers Stephanie Housley and her husband Chris Lacinak use craft-work to tell ornate stories. Pieces start as a sketch that is machine-embroidered to reveal a world where pillows are a playground for sly foxes and a date spot for cheeky chipmunks. Constantly inspired by her vision, […]

Hollywood Legends Get Tied To BOSIE

Watching the Golden Globes this weekend? Keep your eyes peeled for a STORY tie in, because if this piece of press is any guide, NY based bow-tie maker and Pitch Night alum, BOSIE might be making the red carpet rounds. Recently snapped on the necks of screen legends Morgan Freeman, Kevin Kline, Michael Douglas, and […]

3 Instagrammers With Great Stories

Hi, our name is STORY and we’re addicted to Instagram. Its endless, ever-changing feed of beautiful images has become a source of inspiration and a way to peek in on some of the amazing stories that have come through our door – from Pitch Night alums to gourmet grilled cheese makers. Allow us to introduce […]

Long STORY Short: Andy & Evan

Know a little guy who doesn’t like to show up to a playdate under dressed? Meet Andy & Evan, a NYC-based line known for tailoring its clothing to meet the needs of mini movers and shakers. Think: classic Houndstooth Pants with an elastic waist and French-cuff button down onesies. Its founders – two former corporate […]

Lookback STORY: Best Pitch Night Stories

When we hatched the idea to hold “Pitch Nights,” and invite makers to ‘pitch’ us their products, we had no idea how it would unfold or what we’d discover. This year, the results exceeded every expectation – from the number of people who showed up to their willingness to share their stories. We can’t wait […]

Lookback STORY: Stories We Helped Tell

2013 introduced us to makers and mold breakers – all with unique stories that became part of our STORY. Think mysterious perfumers, LES groomers, and temporary tattooers. Here, two that truly inspired us. Norma Kamali: It wasn’t until we sat down for a candid dialogue with designer Norma Kamali that we fully understood the genius […]

It's In the Bag

There are only a few things we prefer to buy ourselves. And bags, they’re it. Here’s three of our current favorites by independent makers who put something extra into their breed of bags. Consider this your invitation to get a little carried away. Between Wind and Water: Craftsmanship finds its cool in bags that combine […]

Go Back to Breakfast in Bed!

Holiday accomplished. With the weekend now in sight, we suggest taking the opportunity to stay in bed and enjoy a cozy, duvet cover-wrapped breakfast. Here’s how to set the table (err tray.) Lov Organic Tea: Known for its beautiful organic, blended teas, Lov’s specialty brews make waking up an exercise in conscious living. Spoon NYC […]

24 Hour Countdown

Twas almost the night before Christmas. Still have a few gifts left to get before you can settle in for a long winter’s nap? Fret not last minute shoppers. We open early tomorrow (10am) and will be keeping the lights on until 7pm. Pop in and pick up something merry or bright from one of […]

Just the Stuff for Stockings

Take stock: it’s stuff to hang by the chimney with care. For Everyone: Vosges Haut Chocolat Ultra intense flavors and exotically sourced ingredients make these decadent designer chocolates so much sweeter than a lump of coal. For Her: Ilux Cashmere Socks She’d never buy herself a pair of cashmere socks (even if they are the […]

Stave Off Cabin Fever With These Board Games

Feeling cabin feverish? Enter Nicholas Graham, the maker behind, A Winter Shop, a range of seasonally evolving recreational accessories. Designed for the leisure set, the winterized version of his rolled-up checker and backgammon game-board-bags mix seasonal inspiration with convenience – simply unroll and play – making a perfect antidote to winter doldrums. We met Nicco […]

Long STORY Short: Jack Germain X Emgie Libris

What happens when one small business has leftovers? For handbag designer Jack Germain, it became catalyst for collaboration. Giving her exotic extras to friend, Marilyn Glinka, the maker behind small-batch notebook line, Emgie Libris the result re-imagines the luxe leathers as the finishing touch to Emgie’s hand-crafted journals. Noteworthy? We thought so during a recent […]

Procrastinators Here's What You're Giving

We know you only procrastinate because you want that gift to be great. But here’s an alternative: gifts with great small business stories behind them. So in lieu of stressing and running all over town, this year #ShopSmall and get some pretty great gifts without the eleventh hour meltdown. Sel Magique: Known for spicing up […]

Gift Pick For Her: Tracey Tanner

Known for taking a meticulous approach to the craft of her colorful leather accessories, Tracey Tanner’s collection of pouches and clutches makes an extra good gift for your favorite bag lady. Tracey’s pieces have become a staple at STORY (we’re hooked on the bright hues and ultra soft leathers) and are also up for grabs […]

Weekends at STORY

We know this time of year is busier than ever, so for the next couple of weekends we’re inviting you in to warm up, have a bite on us, and get that shopping squared away. To help with the last minute present situation, designer Beth Macri will be back in-store on Saturday Dec. 15 and […]

#SaveManHATtan With Satya Twena’s Campaign

Designer Satya Twena is known for her head-turning accessories – all made by hand right here in NYC by the Makins factory. It’s one of the few places that still does things the old fashioned way. Or it was, until last month when the factory closed and laid off all of its employees. Rather than […]

Gifts So Good they Give Back

Better to give than receive? Do both with presents that pay it forward and make the act of giving and receiving a little more meaningful. Soma X Charity Water: Known for its sustainable glass water filters, Soma joins Charity Water’s mission to fund safe, clean drinking water with a limited edition carafe. Get the good […]

Now Tending: Your Holiday Bar

Great cocktails require more than a trip to the local liquor store. Meaning you’ll need the proper equipment on hand, as prescribed by a few small businesses that specialize in tending to your bar. Here’s how to truly get into the holiday spirits… Hella Bitter Salt and Pepper Pack: Known for its small-batch bitters, these […]

Meet the Class Acts at the 52nd Street Project

Because life goes on (even during the holiday season) we thought we’d take a break from the wrap game and introduce you to neighborhood non-profit – the 52nd Street Project. Based in NY’s Hell’s Kitchen, “The Project” aims at creating and producing new plays for kids between 9 and 13 as a way to make […]

Gifts For Little Ones: eeboo

There’s no kidding around when it comes to your little one’s toy box. So if entertaining and educational with a side of creativity are your kiddo’s bag (or stocking) – meet eeboo. An independent maker known for toys with both the beauty and brains to inspire little imaginations, its gift picks are the stuff wishlists […]

STORY Picks For Him: Izola

Not sure how you’re going to make up for the necktie you got him last year? Pick up something from Izola. Handsome with a sense of humor, its made for him goods are basically the total package. Get it Together Dopp Kit: Zip lock bags are for leftovers. Tell him to get it together with […]

Long STORY Short: Neighborwoods

Brooklyn-based artist Aymie Spitzer, Neighborwoods takes an uncharted route to storytelling with her range of handcrafted wooden maps. Aymie pitched her pieces at Pitch Night, and we thought her STORY embodied the #ShopSmall mission to celebrate local communities. Here she shares what her business is known for and advice for fellow makers. What is your […]

Game of Thrones

Art Show: Image Republic Does "Game of Thrones" Prints

Looking to deck those walls? Look no further than Image Republic, a Paris-based digital gallery known for elevating advertisements to works of art – from lollypop loving Barbie dolls to front page headlines. In time for the holidays, we’ve brought its ICONIC TV collection across the pond and into our home for an exclusive US […]

For Everyone: #ShopSmall for Cyber Monday

Grant yourself a #ShopSmall extension and discover our picks for “Cyber Monday” shopping with a “Small Business Saturday” feel. Check out a few more of our Small Business gift picks here! FOR KIDS: Mi Cielo Known for crafting cutest-ever kids clothes, these handmade tees make a perfect gift for your little character. FOR HER: Tracey […]

SBS Countdown: 24-Hours In Our Neighborhood

Spending the day at Home for the Holidays? If you’re anything like us, that means getting out and vising go-to local spots – from bottle shops to take-out joints. Here’s our Chelsea itinerary. Joe’s the Art of Coffee Known for artisan brews, this buzz worthy coffee maker’s buzz is strong enough to shake off an […]

Small Business Saturday Here's What's In-Store…

Have you heard? STORY is going big for Small Business Saturday! In celebration of the day we all get up, get out and support our local communities to #ShopSmall, we’re throwing a good ole’ fashioned neighborhood block party. Doors open at 10 AM and things get warmed up with rich sips by Vosges Haut-Chocolat. At […]

SBS Countdown: 6 Businesses That Travelled To Get #HomefortheHolidays

NYC has everything…except these inspiring small businesses. So as part of our mission to support the movement to #ShopSmall we invited them to join our home for the holidays. Sometimes you have to look at the bigger picture to #ShopSmall. Mi Cielo: Known for felt-appliqued tees with major character, this Hawaiian-based maker crafts cutest-ever clothes […]

SBS Countown: Where We Shop Small

With this STORY we’re out to support small businesses online and off, near and far, new to the game or well-established. In preparation for Small Business Saturday, we’ve rounded up a few in our Home for the Holidays with Big Apple digs. Get the goods at STORY and go local, with our NYC #ShopSmall itinerary. […]

Good STORY: Stepping Out With Pluggz

You consider yourself well-grounded. Your shoes, however, not quite as balanced – either they’re super-comfortable or entirely stylish (read: 4-inch stilettos.) Enter: Pluggz, a footwear line that takes a more harmonious approach. Founded by Sharon Whiteley, the concept aims at reconnecting us with the earth through a design that creates the experience of walking barefoot. […]

Countdown to Small Business Saturday

Have plans on Saturday November 30 (besides polishing off the Thanksgiving leftovers?) You do now! STORY invites you to get up (early we open at 10am,) get out, and support the nationwide movement to #ShopSmall! Course, you can do it wherever you live by simply spending the day visiting your favorite local businesses – from […]

Local STORY: Juniper Ridge Pop Up at Fellow Barber

Bitten by the cold reality of the end to your trips upstate? Meet: Juniper Ridge – an Oakland-based line of mountain-harvested grooming products that captures and bottles fragrances from the evergreens of the Cascades and desert chaparral of the Mojave. We were introduced to the uncommon scent makers by our friends at BK-apparel maker Outlier […]

For Everyone: Cold Weather Accessories

And just like that you discover, it’s getting colder. Now, it’s about time you found something to chase those chills. Hats? Gloves? Scarves…You’re getting warmer. For Little Ones: 7AM Enfant Known for its cuddly baby bundle-uppers, 7AM Enfant combines form and function in its range of wee-one sized winter wares. In-STORY now: adorable one-pieces, hats, […]

Local STORY: Katz's Deli Celebrates 125 Years With New Book, Pop Up Gallery

Rubens, roast beef and rom-coms. Katz’s Deli has a rich NY-made history. In celebration of its 125 years in the sandwich-making biz, the folks who perfected pastrami are offering a mouthwatering glimpse back in time while also celebrating the LES neighborhood that has kept it a classic. On the menu: November 20, Jake Dell, author […]