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Back To Cool: How Herschel Supply Co. Reimagined The Basic Backpack

It’s hard to imagine a time when Herschel Supply Co. wasn’t the coolest pack in class. Brothers and co-founders Jamie and Lyndon Cormack have perfected the ultimate old school-meets-new school bags that strike a balance between fashion and sport. And though Herschel Supply Co.’s backpacks possess an undeniable mass appeal, the brand is no stranger to highly coveted (and super exclusive) capsule collections. Case in point: the printed backpacks and tote bags developed in partnership with The Peanuts Global Artist Collective exclusively for STORY.